Responsible for SEO optimization of the brand’s official website and independent e-commerce platform, proposing relevant optimization plans; assessing and analyzing the website’s keywords, enhancing the ranking and authority of website keywords on search engines like Google; familiar with Google’s basic algorithms and able to use Google tools for data analysis, detection, etc., to propose effective optimization plans.
Responsible for advertising and optimization in the field of SEM such as Google Ads, promoting the official website sales and brand influence through SEM, and improving ROI;
Utilize tools like Google Analytics, Search Console for data analysis, keyword mining, improving website internal links and inclusion, and enhancing the website’s search engine friendliness.
Track and analyze the promotion data and ranking of foreign trade websites, formulate and execute promotion plans to increase website traffic, click-through rates, conversion rates, and ensure the implementation of sales targets.
Promptly adjust and optimize promotion strategies, and be responsible for various data such as website traffic and authority.
Requirements
Bachelor’s degree or above, proficient in English reading and writing, with experience in overseas brand promotion preferred.
Familiar with the latest Google algorithms, understanding of bidding rules, optimization techniques, and familiar with the principles and strategies of SEO.
Possess the ability to independently promote websites, proficient in operating Google Adwords; formulate and implement promotion plans, account optimization, event planning and launch, data analysis, with a preference for those who have optimized English websites as a whole.
Strong data analysis skills, able to organize and analyze various data, with some copywriting skills and marketing concepts.
