REWA at BackForum: Building A Second-Hand Phone Business Ecosystem

On October 2nd, REWA joined industry partners at Back Market’s Back Forum in Paris, sparking a vibrant discussion on empowering cell phone refurbishers. Together with Back Market, REWA introduced a comprehensive solution, receiving strong praise from attendees.

rewa at backforum
rewa booth at backforum
Figure 1. The vibrant REWA booth showcasing innovative solutions

Challenges Faced by Cell Phone Refurbishers

Engaged attendees at Back Forum, actively participating in discussions about empowering second-hand phone refurbishers. The lively scene captures the vibrant exchange of ideas between industry leaders and refurbishers, all focused on driving innovation and addressing key market challenges.

As market competition grows, refurbishers face significant challenges:

  • Product Selection Issues: Differentiating between a wide range of phone parts in terms of quality is difficult.
  • Unstable Product Quality: Poor sourcing leads to after-sales issues and operational disruptions.
  • Lack of Technical Expertise: Many refurbishers struggle with using purchased parts and tools effectively.
  • After-Sales Concerns: Ineffective support from suppliers leaves refurbishers facing unresolved problems.
  • Complex Supply Chains: Managing multiple suppliers can lead to inefficiencies and extended turnover cycles.
rewa at backforum
Figure 2. Engaged discussions at Back Forum

The REWA & Back Market Solution

In response to those challenges, REWA has built more than just a product supply network—we offers a robust support system. At the Back Forum, our REWA’s CEO Kevin Zhou showcased the differences in the quality of screens, batteries, small parts, refurbishment machines and repair tools, highlighting REWA rigorous selection process. Together with Back Market, our co-branded solution was unveiled: a product line thoroughly tested and verified to meet cell phone refurbishers’ needs, with exclusive discounts for clients from Back Market. 

rewa ceo presenting pre-owned business solutions
Figure 3. REWA CEO presenting pre-owned business solutions

Holistic Support for Second-hand Business

Beyond products, Kevin also introduced a range of services, including technical training, repair guidance, and customized consultation. This ensures cell phone refurbishers can resolve technical issues swiftly, improving their after-sales service and customer satisfaction.

REWA CEO highlighting comprehensive support services and second-hand phone
Figure 4. REWA CEO highlighting comprehensive support services

Driving Market Growth

REWA’s collaboration with Back Market supports cell phone refurbishers in building a sustainable ecosystem, enhancing product quality and empowering businesses globally. The Back Forum showcased our leadership and commitment to the future of the second-hand electronics market.

Learn more

The Back Market and REWA co-branded product list includes screens, batteries, small parts, repair machines and tools. If you’re interested, welcome to visit our online shop: https://shop.rewa.tech/back-market. For invitation code for this website, please contact us: https://rewa.tech/wholesale/

Learn details about Back Forum: https://www.backforum2024.com/en

Picture of Meela Zeng

Meela Zeng

Meela joined REWA Tech since 2023 and now is a content marketer. She has ten years experience in technical and brand content marketing.

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